Our game Slipstream GX contains several fictional sponsors that make up the flavour of the world. Advertisements for these sponsors are used to decorate many of the environments in the game. I’ve placed a heavy focus on commercialism and very obvious profit-led motives (“Buy our stuff.”) I’ve taken a heavy inspiration from The Designers Republic, which may not surprise some of you, as TDR were responsible for the art and design on several of the early Wipeout games. It makes sense to emulate that style.
Following is a collection of sponsor logos and advertisements that I created.
These are the final adverts and images displayed in the game. These include not only the companies I demoed above, but billboards dedicated to playable teams, a couple of extra ones not shown above, and a few billboards created by my colleague Than that I helped with (Those are labelled as such). The billboards come in a number of varieties.